Advertising on Google (SEA)
What is SEA? It's the abreviation for Search Engine Advertising. We know for a fact that you 'Google something' once in a while... And so do your potential customers. Do you want to stand out in the Google search engine? Then you should advertise via Google Search campaigns. Is your product or brand very visual? We can create advertisements for the Google Display network. Esign has in-house designers, copywriters and marketeers, so we get the job done with technical knowdledge and creativity.
Combine SEO with SEA
Not only your global reach will know new heights, but your company will also benefit from online ads because they will reach the ríght people. That's possible thanks to SEA and programmes such as Google Ads. Google has an enormous coverage. With the right technical skills, your message will reach exactly those people who are interested in your brand. Moreover, Search Engine Advertising (SEA) is suited for every budget, small or large. It still is a smart choice to use SEO (Search Engine Optimization) to increase your organic search traffic. Nonetheless, your web pages will be better organised and searchable.
Google Shopping for webshops
Google Shopping offers you the possibility to promote your products in the Google search results. It is especially developed for webshops (e-commerce), because you can sell your products directly in Google. Potential customers immediately see an image, product name, price and seller. This lowers the threshold for them to buy. If you sell coffee machines and your prospect is looking for "the best coffee machine", your Google Shopping ads will for instance appear at the top or the right of the Google search results, or under the tab 'Shopping'.
This is what a Google Shopping campaign looks like. 👇
Campaigns on social media
Every day, we are faced with advertisements on Facebook, Instagram, LinkedIn or YouTube. Is your brand focussing on social media? Apart from these organic posts, it's a smart move to also set up social media advertisements. Depending on where your potential customers are, you invest in sponsored content for one or more social platforms. With advertisements that are visually pleasing and which content also speaks to customers, you will get far. And you don't have to spend huge marketing budgets.
Where do you take these target groups to? Through advertisements we bring possible customers to your website or webshop. That's why we find it so important to align your website to your social networks. Only then you will deliver a clear, consistent and believable message.
Boost your numbers fast
Your clients and target audience are the beating heart of your company. To reach them, our experienced marketeers set up thought-out online campaigns, monitor them and evaluate how productive they have been. Only by evaluating you can create even better ads. You can approach your target group with the right organic content, but do you really want to push your online traffic? Online advertisements are the way to go. They are immediatly shown online and thus lead to measurable results.